Have you had one arrive suddenly above you? If you live in an urban environment that can be the feeling. One day, you are working in your backyard garden and you hear conversation. Above you. And there it, floating impossibly above you – it’s colors screaming delight, it’s passengers happy to wave and join your wonder from their, possibly happier, perspective. And then a sudden muted roar as the flame is ignited to give it some lift and your momentary delight floats away like the happy dream.
How can it still be so wonderful? Hot air balloons have existed for more than 300 years. Indeed, if you consider the (unmanned) Chinese Sky Lanterns, they’ve been around nearly 2000 years. They shouldn’t be anymore gawkable than a car or a plane. And yet they are. And I think they will be forever. They have an ineffable quality that makes them continue to inspire awe.
Like all awe inspiring things we create events and images and stories around them. Most cities of size have some kind of hot air balloon event. You can buy countless calendars with dedicated to the hot air balloon. Coffee Table Books, Websites, Pintrest Boards, Balloon Chasers and finally and perhaps most telling – advertisers.
The moment of magic they provide everyone who sees them is one of life’s delights.